It’s a balancing act designers have to consider when working within the Material Design guidelines.īeginners may find that the Material Design specification is more complicated and harder to implement than other styles like flat design. But extensive animations can be very resource-heavy on mobile devices, resulting in higher data usage and faster battery depletion. Sure, one solution is to always incorporate motion in designs that follow the Material Design specs. People associate the motion characteristics of Material Design with the visual characteristics, which can leave designs without motion lacking. Since motion and animation are promoted within the Material Design guidelines, sites or apps that don’t incorporate it can seem to users as if they’re missing something. Yes, designers can incorporate logos, color palettes (within the Material Design guidelines), and other differentiating factors to support the brand identity, but a product following the Material Design specifications will almost always also be associated with Google. One big reason that it might be a negative is that it limits the effectiveness of other branding while using the Google design system. While this isn’t necessarily a bad thing for everyone, it’s potentially a negative for some. While Material Design has very obvious pros, that doesn’t mean there aren’t cons that go along with using it.įirst up, Material Design is immediately identifiable and is strongly associated with Google and, specifically, Android.
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